Having supported Cats Protection’s sponsorship programme since late last year by sharing pen updates to his followers, the illustrated internet sensation, created by Simon Tofield, is now making an appearance on all six online cat descriptions on the charity’s website.

Simon’s Cat and Cats Protection are joining forces on the sponsorship scheme as they are keen to help create an increased awareness of the programme and of the cats in the charity’s care.

“This is the next step in our relationship with Simon’s Cat and we’re incredibly grateful for the ongoing support,” explained Richard Howard, Cats Protection’s Corporate Partnerships Manager.

“Our sponsorship programme allows people to make regular payments to help unwanted cats and kittens, providing them with shelter, warmth, food, medical care and the love they need. It's easy to become a sponsor for as little as 19p a day and it makes a huge difference to the amount of cats we’re able to help.

“We’re thrilled to be featuring these iconic Simon’s Cat images on our sponsorship web pages and hope this will encourage even more people to support cats in need.”

The sponsorship page features six cats currently in the charity’s care across the UK. Once each cat is homed, the next cat to enter the corresponding pen will take its place on the website and those sponsoring that pen will receive an update about the cat they are now helping.

Simon Tofield explained: “We’re always looking for ways to improve the lives of cats so we’re really happy to help in this way. There are so many unwanted cats so anything you can do to help the charity care for them while they await new homes is greatly appreciated.”

Simon’s Cat, who celebrated his 10th anniversary earlier this year, has been involved with Cats Protection since 2014, providing pin badge and Christmas card designs, collaborating on a series of ‘cat logic’ videos, donating items and sharing important cat welfare messages to his fans.

To become a cat sponsor, or for more information, visit: www.cats.org.uk/sponsor

- Ends -

For further information or an interview, please contact Cats Protection’s Media Office on 01825 741 911, at media.office@cats.org.uk, or @CPMediaTeam on Twitter.